There are many products on the market for any skin type, so you just need to spend a little bit of time to analyze and choose the right one for you.
Thursday, April 8, 2010
HOMME|BODYCARE| Shaving Tips
There are many products on the market for any skin type, so you just need to spend a little bit of time to analyze and choose the right one for you.
HOMME|FASHION| Jimmy Choo's Menwear Collection
All too often menswear is left out of designer / high street collaborations, but not anymore as more and more fashion designers are now giving almost equal if not more heavy attention to this market segment.
Of course, this included Jimmy Choo. If you think he just makes pretty footwear for the likes of Carrie Bradshaw and her Sex And The City chums, you must be out of touch for sometimes.
The Jimmy Choo for H&M menswear collection includes boots, stylishly cut suits jackets, jeans, leather biker jackets, silk and cashmere mix sweaters, shirts and trousers.
For those more adventurous in the style stakes, Jimmy Choo has provided studded and crystal-adorned crocodile boots.



HOMME|FASHION| Men's with Economy Fashion Style
Although we always discussed about the latest fashion trends in each season and review about all the fashion designers clothing in each and single Men Fashion Week runway, we do received some e-mail on how we can achieve men fashion style and yet take good care of our wallet too.
Well, today we would like to share these 3 simple man fashion tips on how you can have both side of the world.
Buy clothes only in Seasonless fabrics
DO stock up on those that can be worn nearly all 12 months of the year, like silks, lightweight wools and knits, and sturdy, unflimsy cottons. DON'T spend serious money on summer-only (linen) or winter-only (heavy tweed) fabrics.
Introduce yourself to the most useful accessory ever
DO play with belts to remake everything--a sweater, a dress, a jacket--in your closet. Gabrielle Union's look is perfection, right? DON'T attempt to cinch in lots of excess fabric. You'll look like a paper bag tied in the middle!
Own a few cardigans
DO make sure you have several of these always-right sweaters in tissue-thin cashmere or wool like Kate's, or a nice cotton. Wear them in place of jackets--they're a whole lot cheaper! Check out sales, but... DO realize it's OK not to wait for the markdown if you find a piece you love and will wear again and again and again. DON'T get so caught up in the fact that something's on sale for $7 that you squeeze yourself into a too-tight piece and say, "It fits!"
Well, today we would like to share these 3 simple man fashion tips on how you can have both side of the world.
Buy clothes only in Seasonless fabrics
DO stock up on those that can be worn nearly all 12 months of the year, like silks, lightweight wools and knits, and sturdy, unflimsy cottons. DON'T spend serious money on summer-only (linen) or winter-only (heavy tweed) fabrics.
Introduce yourself to the most useful accessory ever
DO play with belts to remake everything--a sweater, a dress, a jacket--in your closet. Gabrielle Union's look is perfection, right? DON'T attempt to cinch in lots of excess fabric. You'll look like a paper bag tied in the middle!
Own a few cardigans
DO make sure you have several of these always-right sweaters in tissue-thin cashmere or wool like Kate's, or a nice cotton. Wear them in place of jackets--they're a whole lot cheaper! Check out sales, but... DO realize it's OK not to wait for the markdown if you find a piece you love and will wear again and again and again. DON'T get so caught up in the fact that something's on sale for $7 that you squeeze yourself into a too-tight piece and say, "It fits!"
HOMME|FASHION| Men's suits: tailored trends in 2009 and 2010
Men's fashion trends are few and far between; yes, a lot of women's trends are eventually adapted to the men's market, but if 2010 men's hair trends prove anything it is that classics will always rule when it comes to men's fashion. Unsurprisingly it's no different when it comes to men's suits.
Suit Trends
While suiting and formal-wear trends for men aren't seasonal and play out over several years, 2009 shall mark a distinct change in the direction of men's suiting. It comes down to a combination of factors but the likes of the economic downturn, the end of the 'manorexic' era, and women's 1920's and 1930's revivals will all play a big part. But make no mistake: it's the first and last that will be the biggest influence, as well-groomed men look for investment fashion pieces and turn to the classics for inspiration.
So what elements should you look for?
The Cut
Just because there's a move away from the 'skinny boy' suit isn't to say that the slim look is also out. Suits which seem like they barely leave you room to breath mightn't be the look going forwards but as we return to classic suiting let's not forget that the most classic suit is the English one, and that the best English suits have always had a slim, military cut to them.
Consider suits in 2009, 2010 and beyond the perfect fusion between classic tailoring, classic looks, and the modern masculine silhouette;
- broad shoulders
- a slim waist
- slim trousers
Double Breasted Suits
If there's one thing I'm excited about buying in 2009 it's a modern, double-breasted suit. I only have one amongst my suit collection, and it's a Tom Ford for Gucci piece. It's adorable, but only because of the tailoring work done on it last year that took it from an American box-cut to a slim piece of perfection.
And that slim cut is precisely what you should be looking for in a double-breasted suit in 2009. Broad shouldered with a slim waist, 2009's double-breasted suits trump most that current generations will be familiar with; they're no longer about hiding a plump figure but are now tailored to highlight the perfect masculine shape: the V-shaped, well worked body.
When selecting a double-breasted suit look for the "Kent" cut, named after a style popularised by the The Prince George, Duke of Kent, where a longer lapel line extends into the waist. This will convey height and, if cut correctly, a slimmer waist.
Three-Piece Suits
Let's face it: the waistcoat has long been a dead item for most men, but thanks to a resurgence in its popularity in men's street wear the suits' waistcoat is back with vengeance. Well, not quite vengeance but it's back, it's subtle and it's classic. And that means that in 2009 we'll witness the return of the three-piece suit, and I couldn't be more happy. That's because the three-piece suit has been one of the most under-utilised parts of a man's wardrobe over the last forty years.
The three-piece in 2009 is all about cohesion; forget the mismatching style prevalent in the early parts of the 20th Century and in the 1980s. The return of the three-piece means that the waistcoat has to be conservative and, thus, in the same fabric as the suit's other two pieces. If you do want to venture outside the realm of three matching pieces, stick to a similar colour palette and avoid any pattern except for stripes; you may want to pair a pinstripe black suit with a pinstripe charcoal waistcoat.
On selecting the perfect three-piece suit I'd recommend looking for a waistcoat whose V shape breaks somewhere between the sternum and the base of the rib cage. I've seen three pieces from the likes of Giorgio Armani which don't sport the V shape and finish just under the collar, these are going to be a lot harder to wear and ignore the conservative subtlety this revival depends upon. Moreover, such a large waistcoat won't convey a slim waist as effectively as one with a deeper neck.
Oxford Bags; An Alternate Cut
A classic style yes, but not a long term investment piece. Nevertheless, two or three piece suits with Oxford bags are gradually making a come-back and can easily figure into your 2009 suit purchases. Oxford Bags are loose, pleated trousers first made popular at the British university. The modern take on them sees the loose trousers, though nowhere near as baggy as those worn in the 1920s and 1930s, paired with a fitted waistcoat and/or jacket.
Classic Patterns in 2009
If we're returning to the classics with double breasted and three-piece suits in 2009, then it stands to reason that we're also returning to classic cloth patterns. Moreover, the coupling of the classics with the current men's fashion revitalisation means this is the perfect time to reintroduce patterns into your wardrobe (if you haven't done so already). The following are classic suit patterns perfect for 2009 and beyond.
Houndstooth
Herringbone
Glenurquhart / Prince of Wales check
Pinstripe
Rope-stripe
Those feeling even bolder may lean towards a chalk-stripe, though it has an early naughties feel to it and I'm not yet sure whether we'll be working it in the early parts of the next decade.
Tuxedo / Dinner Suit trend for men
Male Celebrities In 2009's Best Suits
Choosing The Perfect Suit
Yes, suits in 2009 and 2010 are all about classic elements but there are still plenty of factors away from the trend elements that you have to contemplate. Consider all of the following before making an investment in a suit this year.
How Many Buttons?
The amount of buttons a single-breasted suit jacket should sport is really a matter of personal preference, but let me offer the following.
One Button
A single button falls into the realm of a fashion suit; it's been a trend before and will go out again. And there's a reason for it: within reason, the more buttons a suit jacket has the taller a gentleman looks (yet another of the visual tricks a suit can perform). So it stands to reason that a single-buttoned suit does the opposite to conveying stature. So unless you're over 6' 2", I'd suggest you avoid a single-buttoned suit.
A single button falls into the realm of a fashion suit; it's been a trend before and will go out again. And there's a reason for it: within reason, the more buttons a suit jacket has the taller a gentleman looks (yet another of the visual tricks a suit can perform). So it stands to reason that a single-buttoned suit does the opposite to conveying stature. So unless you're over 6' 2", I'd suggest you avoid a single-buttoned suit.
Two Buttons
My preference for a modern suit. It conveys height, slims the waist, and fits perfectly within the realm of fashion and classicism.
My preference for a modern suit. It conveys height, slims the waist, and fits perfectly within the realm of fashion and classicism.
Three Buttons
Very much a look of the 1990's, it's making a come back and has been seen amongst the tailored wares of Tom Ford and Ralph Lauren's Purple Label. Three buttons convey a greater sense of height than a two button suit, but are harder to pull off. I own several, and wear most of them in a fashion-forward sense. Definitely one for the more confident amongst us.
Very much a look of the 1990's, it's making a come back and has been seen amongst the tailored wares of Tom Ford and Ralph Lauren's Purple Label. Three buttons convey a greater sense of height than a two button suit, but are harder to pull off. I own several, and wear most of them in a fashion-forward sense. Definitely one for the more confident amongst us.
Four Buttons or more
Please don't. I'm yet to see any four button suits offered in 2009 which truly impress me, fall within current men's trends, and will figure in as a good investment piece beyond this year.
Please don't. I'm yet to see any four button suits offered in 2009 which truly impress me, fall within current men's trends, and will figure in as a good investment piece beyond this year.
The Shoulder
A lot of suit terms can be mixed and matched, but I'm a fan of something I've always called the 'British rolled-shoulder.' Others might call it something else, but it is effectively where the shoulder padding finishes. A lot of Italian and US based designers prefer to have the shoulder padding finish precisely where the bone does. A British rolled shoulder has the padding extend over the shoulder and roll down into the sleeve, and figures into men's suiting as another visual trick - this time designed to make the shoulders seem broader and the arms better built.
Vents
This one is really simple: choose a suit with two side vents. The only time to break this rule is if you're buying a dinner suit.
When tailored correctly a suit jacket with side vents is always preferential due to the perfect silhouette it can provide.
Lapels
Since the mid-20th Century notched lapels on a suit have been the staple, but as we return towards classic tailoring in 2009 we'll see a return of the peaked lapel. Last at the fore of fashion in the 1920s, the peaked lapel is another of the great visual elements of a men's suit: it helps convey the much coveted V shape.
That said, notched lapels aren't out of fashion and both are an equally good investment.
Which Cloth Should You Pick?
The fabric you buy your suit in will be on of the biggest factors in the price you pay, but selecting the right fabric will also play a big factor in whether you buy an investment piece or a one season wonder.
Wool
The clear favourite for suits, but pick carefully. I've seen some very expensive wool suits fall apart within a few years due to the cloth being a terrible blend. My personal preference is towards a super-wool, with a thread count somewhere between 120 and 150. I tend towards 150 as it's often perfect on both cold and hot days. If you live, however, in more extreme climates you'll need both Winter (200 thread count) and Summer (100 thread count) suits in wool.
Cotton
Cotton can make a beautiful suit, but make no mistake: it's best only as an informal or fashion suit and, unlike wool, is going to crease like anything. I find it best in colours which aren't black and grey, tending towards navy and tan. If you're looking for a good cotton suit in a modern, slim classic then look to Ralph Lauren's Black Label.
Linen
So many men simply don't understand linen, and it's often those of us who have had the luck of a childhood in Europe that may ever truly appreciate it. But a linen suit can be perfect for those hot, humid Summer days. Shy away from it in browns, and wear it in colours such as white and cream and you'll stand out in a crowd of otherwise dull suit wearers.
One final note on linen: don't be scared of its penchant for creasing, it's all a part of the fabric's charm.
2009 Fashion Trends
Stay ahead of the fashion, hair and beauty trends in 2009 with Fashionising.com’s constantly updated Fashion Trends 2009 guide. You'll find out the latest on 2009 hair trends, women's Spring/Summer 2009 trends, and more!
2010 Fashion Trends
It still seems some time off, but 2010's fashion trends are already emerging. With the worldwide economic crisis we aren't expecting any wardrobe revolutions in 2010, but be sure to stay ahead of the trends that do emerge be they hair, make-up, clothes or accessories.009 collection
HOMMME|STYLE| Men's 2010 Hair Trends: Styles, Cuts, Colors
All fashion trends are cyclical, and in recent years have gradually modernised the looks of the 20th Century and planted them firmly in the 21st. And so too it is with men's hair trends in 2010: it's out with the new, and in with the old. Or at least an old hair style with a new twist.
2010 sees men's hair styles fall into two distinct categories: school boy and rocker. But while the rocker look is certainly a 20th Century creation, the resulting hair style finds its roots (if you'll pardon the pun) distinctly in 19th Century Britain. And so it is in 2010; while the odd 2010 runway collection featured something akin to a grunge revival, the majority of us will live out 2010 with a refined, classically inspired hair cut.
Pick a 2010 men's hair trend
- The Fringe/Regency revival hair style
- The Slick Back hair style
- The Classic Back hair style
- Men's 2010 Hair Color Trends
2010 Hair Cuts and Styles for Men
The Fringe
Continuing on from last year's men's hair trends, the men's fringe remains a major feature of men's hair trends in 2010. But, naturally, this is a hair trend that has evolved. While the men's fringe in 2009 was all about close-to-eyebrow length, in 2010 we have more options.
How To Cut The Fringe
Thankfully, the men's fringe trend in 2010 comes in a variety of lengths, so you're going to be able to play with the look to suit your face shape. While you'll be looking to keep shorter back and sides (British grade 4-5), the way of truly making it your own is to play with the length of the fringe itself. No better example exists than the Bottega Veneta Men's Spring-Summer 2009 catwalk which provided two fringes in stark contrast to each other:
Thankfully, the men's fringe trend in 2010 comes in a variety of lengths, so you're going to be able to play with the look to suit your face shape. While you'll be looking to keep shorter back and sides (British grade 4-5), the way of truly making it your own is to play with the length of the fringe itself. No better example exists than the Bottega Veneta Men's Spring-Summer 2009 catwalk which provided two fringes in stark contrast to each other:
Of the two, the latter side swept fringe is the more preferential, with the cropped fringe looking a little too nondescript. If the side swept fringe does look like a hair style you might wear, be sure to check out Marni's menswear Fall(Autumn)/Winter 2008/2009 catwalk collection where it was a look sported by most of the models.
Personally, I'd recommend something far more current and cut your fringe with texture and at brow length as seen on Burberry Prorsum's Men's Spring/Summer 2009 catwalk (below).
How To Style The Fringe
Whether you take a straightening iron to your hair or enjoy naturally straight hair, the men's fringe trend in 2010 is all about texture. I'm not talking about afro-inducing curls akin to those spotted on Alexander McQueen's Fall(Autumn)/Winter 2008/2009 runway (those were horrible) but light, layered detail. And in giving us the best length, Burberry Prorsum also featured the best textured styling for the men's fringe:
Whether you take a straightening iron to your hair or enjoy naturally straight hair, the men's fringe trend in 2010 is all about texture. I'm not talking about afro-inducing curls akin to those spotted on Alexander McQueen's Fall(Autumn)/Winter 2008/2009 runway (those were horrible) but light, layered detail. And in giving us the best length, Burberry Prorsum also featured the best textured styling for the men's fringe:
This textured hair style, with its longer fringe, is the 2010 incarnation of the 'Caesar cut', named after the hair style Roman dictator perpetuus Julius Caesar who is frequently depicted wearing his hair in a similar fashion. For a similar reason, it's also become known as 'the Clooney Cut' after actor George Clooney. While cut to bring hair from the temples and crown towards the forehead, the overall effect depends largely on using a matte wax or pomade to create the rugged texture and is quite akin to something sported by men in the Regency era.
And if it's a rugged texture you're after, particularly if you have wavy or curly hair, then look no further than Gucci's Men's Fall (Autumn)/Winter 2008/2009 catwalk where the models oozed sex with a take on 2010's fringe hair style trend.
The Slick Back
In being a part of 2010 hair trends the slick back drives home one major point: men's hair styles in 2010 are all about the classics. In fact the slick back may actually be a little too classic for most men, with its popularity in the likes of Ralph Lauren catalogues it actually conveys a real American style that will guarantee it success in the States but probably little outside.
How To Cut The Slick Back
If you're after the slick back look there's one important thing to first consider: is your hair wavy or straight. From there on in it's easy.
If you're after the slick back look there's one important thing to first consider: is your hair wavy or straight. From there on in it's easy.
Guys with straight hair: stick to a longer cut on top. Guys with wavy hair: go for short hair on top, perhaps a few inches in length depending on the strength of your wave. The two models below, both from Jil Sander's Spring-Summer 2010 catwalk, best demonstrate the different cut lengths for the two hair types.
Partless slick back on Jil Sander's Spring-Summer 2009 men's catwalk
For both straight haired and wavy haired men: short on the sides.
And for those who have neither straight nor wavy hair? Consult your stylist. You're going to have a real time getting the slick back hair style with curly hair, and unless you're willing to dedicate vast amounts of time each morning to your hair you might want to seek a chemical curl relaxer.
How To Style The Slick Back
Looking at it, you already know it's not going to take a lot of effort to style the slick back (provided your hair is suitable, and cut appropriately). Using the right product, like good old-school Brylcreem if you're after a classic wet look, the real trick is to make sure that the side you choose to slick the hair back towards actually suits your face. Try both ways, and don't forget that your mirror doesn't show your true image.
Looking at it, you already know it's not going to take a lot of effort to style the slick back (provided your hair is suitable, and cut appropriately). Using the right product, like good old-school Brylcreem if you're after a classic wet look, the real trick is to make sure that the side you choose to slick the hair back towards actually suits your face. Try both ways, and don't forget that your mirror doesn't show your true image.
The other major choice is whether to add a part or not. Clooney wears it with one, as did many a model on Moschino's Fall(Autumn)/Winter 2008/2009 catwalk, while the models at Jil Sander's collection launch (above) wore the look partless.
The Classic Part
Wearing the slick back hair trend partless might not be the way to go, however, given that the traditional part figures in so heavily into men's hair trends in 2010.
But while a part my seem simple enough, plenty of options still abound.
How To Cut The Classic Part
This one, I'm well and truly leaving alone. No, this is not a white flag of surrender. There are simply too many ways to cut a hair cut worthy of a part. See your stylist, but before you do so, here are some tips on the styling.
This one, I'm well and truly leaving alone. No, this is not a white flag of surrender. There are simply too many ways to cut a hair cut worthy of a part. See your stylist, but before you do so, here are some tips on the styling.
How To Style The Classic Part
There are so many options here, as you can apply a part to most any hair style. However, the classic part in 2010 is very much about traditional styling - the sort worn de rigueur by the likes of actor Cary Grant and The Prince Edward, Duke of Windsor; the 20th Century's ultimate trend setter. And it is from the Duke (middle and right, below) that we can see two classic stylings: the side sweep (right) and the slick back (middle).
There are so many options here, as you can apply a part to most any hair style. However, the classic part in 2010 is very much about traditional styling - the sort worn de rigueur by the likes of actor Cary Grant and The Prince Edward, Duke of Windsor; the 20th Century's ultimate trend setter. And it is from the Duke (middle and right, below) that we can see two classic stylings: the side sweep (right) and the slick back (middle).
Cary Grant and HRH The Duke of Windsor
Grant too wears the side sweep though, unlike the Duke of Windsor, this is no ordinary part but rather the scalp revealing kind that arguably hasn't been truly fashionable since Grant himself was setting the silver screen alight. You can also take your queues from another of 2010's men's hair trends, the fringe, and combine it with a part as seen on Roberto Cavalli's men's Fall (Autumn)/Winter 2008/2009 runway.
A word of warning, however: avoid the soft part we saw on Calvin Klein's Spring/Summer 2009 men's runway (below). It's far too effeminate, and doesn't cast a sleek nor stylish figure.
The soft part at Calvin Klein Spring/Summer 2009
As with styling the slick back, the trick here is to find a part that suits your face shape. Though some will argue that the side you part your hair on reveals great details about your personality (it doesn't, some people just have too much time on their hands) the truth is that making the part look sexy really comes down to cohesion between your hair and facial structure.
2010 Hair Colours for Men
For 2008's hair trends we spoke with celebrity hair stylist, and inventor of the pob, Ben Cooke for his suggestions on which hair colours guys should wear. His answer was short: obvious blonde.
And it's much the same story in 2010. That is, if you're going for a really sharp look. 'Obvious blonde' is a color that will work for a sharply cut, well polished hair style but not in a more dishevelled style. Nor will it work if it's verging on on white blonde. Consider the photos right. The first from Dsquared2's men's Fall (Autumn)/Winter 2008/2009 catwalk is spot on in both colour and style for 2010's hair trends, where as the second look from Moschino's men's Fall (Autumn)/Winter 2008/2009 runway misses the mark for its over-blonding and lack of sharp styling.
Of course, with 2010's hair trends for men all about classic, traditional styles the best colour for the year is your own.
Men's Hair Trend Updates
FASHION|TREND| Autumn / Fall 2010 color trends
We're not yet a quarter of the way into 2010 but, in the industry that is fashion, our eye is always firmly on the future. And in this case that means looking past even the forthcoming Spring 2010 season and looking to Autumn / Fall 2010 color trends. As they have done in the past, both Pantone and Lenzing have released their takes on the forthcoming color trends for Fall 2010. They see the Autumn / Fall 2010 season as a mix of colours for women that fuse practicality with a sense of travel and adventure.
Read on for more, or be sure to subscribe to our fashion newsletter, fashion podcast or RSS feed if you'd like to keep up to date with all fashion trend updates.
Pantone Autumn / Fall 2010 color trends
For the associated colours refer to the colour palette above.
- Endive - Pantone 13-0632
- Golden Glow - Pantone 15-1050
- Living Coral - Pantone 16-1546
- Lipstick Red - Pantone 19-1764
- Purple Orchid - Pantone 18-3027
- Chocolate Truffle - Pantone 19-1526
- Lagoon - Pantone 16-5418
- Woodbine - Pantone 18-0538
- Oyster Gray - Pantone 14-1107
- Rose Dust - Pantone 1307
Lenzing Autumn / Fall 2010 color trends
Like so many other fashion trend reports of late, Lenzig's hones in on the micro-trend of eco fashion and brings it to the fore:
Sustainable Future
The crucial need of co-existing between nature and urban landscapes is reflected in the color pallets and the stories from where they come: urban concrete and formal darks meet nature's mid-tones and bright shades.Eco-fashion, lo-fi, laboratory-grown fabrics, food fashion, fusing product and garment, beetroot-dying, victimless leather, bone ivory, up-cycling and all the other experiments concentrating on environment issues, are so important; some ideas will eventually end up as valid solutions to problems we fight with, some are indispensable because of the discussion they rise.
While we can't fault the good-natured meaning, we can't say we wholeheartedly agree that such issues will rise to the fore and play a major role in Fall / Winter 2010's colors. Lenzig have, however, identified these key palettes:
Puritan
Think weightless, coated fabrics with subdued colours. This is a look all about luxury of the future: where luxury again means quality.
The colours for this trend from Lenzing are:
- Pearl - Pantone 11-0609
- Gesso - Pantone 13-0002
- Tuxedo - Pantone 19-4010
- Champagne - Pantone 13-0907
- Venetian Red - Pantone 19-1762
- Sable - Pantone 19-1718
- Pecan - Pantone 17-1340
- Seal - Pantone 18-1312
Reflection
Think fabrics with a sheen or, as Lenzing puts it, "special effects applied to fabrics in finishing, printing, laminating or whatever it takes to deceive the eye" or "exploiting interactive technology in clothing."
The colours for this trend from Lenzing are:
- Golden Bronze - Pantone 15-0927
- Lavender - Pantone 17-3410
- Purple Taupe - Pantone 18-1703
- Sky - Pantone 14-4810
- Prussian Blue - Pantone 19-4220
- Lotus - Pantone 14-2710
- Tea Rose - Pantone 14-1212
- Canarino - Pantone 12-0738
Rugged
Every new fashion season sees collections that give us a sense of the rugged wilderness, but this is nature from a man-made aspect. One that explores "the relationship between the urban and the natural landscape." The "materials [used] are natural or derivates from natural sources refined by using the best of industrial techniques."
The colours for this trend from Lenzing are:
- Palladin Blu - Pantone 11-4802
- Burnished Brick - Pantone 18-1616
- Midnight - Pantone 19-3926
- Flax - Pantone 13-0932
- Tenne - Pantone 16-1253
- Dark Oak - Pantone 18-1033
- Antique Pewter - Pantone 16-0726
- Sandstone - Pantone 13-1007
Exotic
Loud colours with a hint of the early 20th Century sit within this exotic look. While using super rights, Lenzing make no reference to the metallics that will be prominent in the Autumn / Fall 2010 season.
The colours for this trend from Lenzing are:
- Emerald - Pantone 16-5533
- Deep Pink - Pantone 17-2033
- Klien blu - Pantone 18-3949
- Royal Purple - Pantone 18-3533
- Saffron - Pantone 15-1054
- Cerulean - Pantone 18-4245
- Eggplant - Pantone 18-1405
- Scarlet - Pantone 17-1656
Indentikit
Lenzing have dubbed the look 'indentikit', we simply called it fashion futurism. While in our own trend report we've picked up on the wider elements of this trend (not just a modern futuristic view, by a remaking of past interpretations of the future) Lenzing have honed in on the technological influences stating that "materials are inspired from high technology building and military industry."
The colours for this trend from Lenzing are:
- Arsenic - Pantone 19-5212
- Pietra - Pantone 19-1016
- Deep Plum - Pantone 19-1627
- Knysna - Pantone 19-0312
- Mocca - Pantone 19-1116
- Anthra - Pantone 19-3617
- Gray Mist - Pantone 18-4005
- Pirite - Pantone 14-5002
IT|APPLE|IPAD| Are IPad Editions 'Print Plus' or Something Else?
NEW YORK (AdAge.com) -- Magazine and newspaper publishers have been pitching their new iPad editions as print, only better, because the iPad allows interactivity and other digital capabilities.
USA Today's iPad edition, which is already available, will be free to consumers for three months, courtesy of a sponsorship sold on its own to Courtyard by Marriott.
Some publishers want to keep iPad and print-ad sales closely connected, even twinned. Conde Nast, which has introduced an iPad edition of GQ and hopes to introduce iPad editions for Wired and Vanity Fair with their June issues, is only making iPad ads available to marketers who buy ad pages in print. The more print ad pages that marketers buy, the more features such as video or interactivity they can buy.
"The initial cost is basically buying a page in the magazine," said Lou Cona, exec VP of the Conde Nast Media Group, which hopes to also introduce iPad versions of Glamour and The New Yorker later this year. "And then there are different levels of sponsorship and production, depending on how creative folks want to get with the new medium."
It's a neat way of yoking the iPad in service of print editions. And ad buys integrating different media platforms are nothing new. But some ad buyers don't think buying print ad pages should be a prerequisite for advertising in iPad editions.
"A lot of the publishers are talking in that language," said Michael Hayes, exec VP-managing director at big media-buying agency Initiative. "In the early discussions we've had with them, they are looking to bundle print and their tablet edition together as one buy."
"My guess is that's going to last a few months," Mr. Hayes said. "We will look to unbundle it. We may do both, but if there are two different audiences and we're trying to do two different things, we'd want to do it separately."
Many approaches
There's a whole continuum of approaches, of course, befitting a platform where no one's sold ads before. Marketers can sponsor issues of Rodale's iPad editions, and each issue's free 10-page preview, by either buying more regular ads or buying the sponsorship on its own. Procter & Gamble's Gillette brand secured sponsorship of the April and May issues of the Men's Health iPad edition by increasing its other ad spending with Men's Health.
There's a whole continuum of approaches, of course, befitting a platform where no one's sold ads before. Marketers can sponsor issues of Rodale's iPad editions, and each issue's free 10-page preview, by either buying more regular ads or buying the sponsorship on its own. Procter & Gamble's Gillette brand secured sponsorship of the April and May issues of the Men's Health iPad edition by increasing its other ad spending with Men's Health.
And others, such as USA Today, are just selling iPad ads completely separately. Its iPad edition, which is already available, will be free to consumers for three months, courtesy of a sponsorship sold on its own to Courtyard by Marriott. "These effectively are going to be very different media," argued David Hunke, president and publisher of USA Today. "There are aspects of the iPad and that technology that are going to add what I would describe as a third dimension in delivering ad messages which I hope translates to adding value for clients. But we're going to have to see all that. And certainly ad buyers are going to want to get a feel for it."
Courtyard by Marriott, the only advertiser readers will find in the iPad edition of USA Today during the three-month sponsorship, agreed that iPad ad opportunities shouldn't depend on buying print ads. "For us it probably makes sense to have some flexibility with that," said Gini Gladstone, senior director for Courtyard marketing. "Because we're buying less print and more digital over time, it would be difficult for us to say 'Let's bundle those together.'"
Pricing against print
Many publishers also think ads in iPad editions should cost more than ads in print -- because the iPad is print, only better. Publishers can expect at least some pushback there too. "I doubt that agencies will pay the premium that magazines are going to be asking for," said Gary Armstrong, the former Wenner Media executive who is now consulting for media brands on iPad development.
Many publishers also think ads in iPad editions should cost more than ads in print -- because the iPad is print, only better. Publishers can expect at least some pushback there too. "I doubt that agencies will pay the premium that magazines are going to be asking for," said Gary Armstrong, the former Wenner Media executive who is now consulting for media brands on iPad development.
"There are too many variables and not enough guarantees of the demographics. And right now they can get that audience elsewhere."
Let iPad ads earn any premium by demonstrating results, said Paul Silverman, exec media director at Team One. "What I'd like to see happen, and what we'll be pushing our media partners on, is pay for performance," he said. "We actually want to see the performance and pay for it as such -- as opposed to upfront."
But there are arguments working in the publishers' favor. "I actually think publishers should charge way more for ads on the iPad than in print," said Gene Liebel, partner at the digital agency Huge, which works with both publishers and marketers. "You've got roughly the same format as print but you've got way more measurement, way more targeting and the ability for cost-per-click tracking and even transactions that can happen."
Regular digital media doesn't offer the engagement that magazines provide, Mr. Liebel added. "When we're comparing the relative value of different media, we're factoring in the value of that engagement."
For now, as consumers are just getting their hands on iPads for the first time, everything remains to be hammered out. Conde Nast is in research and development mode right now, Mr. Cona said. "What we are saying today and going out with today, like any other product that would be in R&D, is subject to change based on what we learn."
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